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Millennials are marked for their affinity with media and digital technologies and the consequent positive effect on policy and economy of cities they live in. The migration of individuals of this generation is thus of high interest to everyone from city planners and real estate agents to corporations with long supply chains to recalibrate to the demands of evolving city demographics.

  • Millennials—those aged 17-37 years, i.e. born between the early 1980s to early 2000s—constitute roughly one-third of the world's population, or 2.5 billion people.
  • Individuals from this generation tend to move more often than other generations, a tendency attributed to their highly expectant standards. According to the United Nations Development Programme, millennials represent more than one-third of the world's total international migrant stock.

The tendency of millennials to city hop begs the question, which cities most attract millennials and why? Nestpick—a service that helps people find apartments around the world—has developed a Millennial Cities Ranking that includes 100 cities from 40 countries worldwide. The 'best’ cities for millennials assumes good performance across all 16 of the factors it ranks, which are broken down into four categories: business ecosystem, affordable access to the essentials, openness and tolerance, and recreation facilities.*

  • According to the Nestpick, Amsterdam is the perfect city for millennials. The city is perceived as LGBT friendly, has affordable housing, and boasts a lively night scene. Moreover, 29 percent of Amsterdam's population is foreign-born as of 2016, which means that many people have already relocated to this dynamic city. 
  • While Amsterdam has the highest overall score, it is highest ranked in only one of the 16 factors - LGBT friendliness. A variety of cities rank higher on a factor-by-factor basis: Bangkok for employment; San Francisco for startups, Medellin by cheap food, and Beijing by beer, for example.
  • Almost all of the top cities from Nestpick score well among other global rankings. For example, Amsterdam was ranked 26th in the Global Cities Index by Bloomberg and the Global Cities Liveability ranking by the Economist Intelligence Unit.

Explore today’s Viz and see how cities in your area rank in terms of the millennial appeal.

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