Pet Food Manufacturers' Association
Hochgeladen von: Knoema
Zugriff am: 07 Februar, 2019
Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends. In 2018 it is estimated that 12 m (45% of) households have pets.
Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Over the last two years a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people.