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The UK Cinema Association (UKCA, formerly known as the Cinema Exhibitors Association) is the national trade association for cinema operators in the United Kingdom. The UKCA represents the interests of well over 90 per cent of UK cinema operators by number and market share. The UKCA advocates on behalf of the UK cinema sector at international, national, and regional level. It lobbies the Government along with other sectors of the U.K. film industry, particularly distribution, also working with others within the industry to promote the value of cinema to the public. In addition it provides advice and support to individual members on interpreting and adhering to legislation and regulation, and in dealing with day-to-day operational issues when appropriate.