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Along with its cultural, leisure and recreational functions tourism contributes significantly (both directly and indirectly) to the world's economy and employment. It contributes to GDP even more than the automotive industry in all the regions throughout the globe: three times as much in Americas and two times as much in Europe, according to the World Travel & Tourism Council's 2017 research. In many countries tourism is the key source of jobs for their population. Thus, in Macau, one of the two Special Administrative Regions of the People's Republic of China, a half of population is employed in the travel and tourism sphere.

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Download our latest TOURISM cheat sheet

In this cheat sheet, you will find datasets widely used by industry professionals around the world to analyze international tourist flows, expenditures, impact on local economies and more. Download the PDF for one-click access to critical data and dashboards.

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World's Most Visited Cities

In 2016, Germany, Thailand, and Hong Kong were the top destinations for international travelers while China and the United States accounted for roughly one-third of total tourism expenditures worldwide, according to the World Tourism Organization. But, as people typically visit specific cities within a country, and not the entire country, it is far more interesting to examine city-level tourism statistics. The Global Destination Cities Index, which includes city-level data on the number of overnight international visitors and their spending, reveals that Bangkok attracted the most visitors in 2016, with nearly 21.5...

United States: Vacation Usage and Tourism Statistics

As the years pass, Americans seem to become busier and busier, leaving more vacation time unused than ever before while spending more on what vacation they do enjoy. Last year almost half of working Americans used only some of their paid vacation time, according to US Travel Association’s Project Time Off, with more than 650 million days left unused. Workers in Idaho led the country in unused vacation with almost 78 percent of available vacation time unused.  During the last five years, Americans have increased their spending on leisure travel by roughly 10 percent. Notably, the number of leisure trips Americans’ have...

Tourism indicators by country from The World Bank

Definitions International tourism, number of arrivals - International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they usually reside, and outside their usual environment, for a period not exceeding 12 months International tourism, number of departures - International outbound tourists are the number of departures that people make from their country of usual residence to any other country for any purpose other than an activity remunerated in the country visited.  International tourism, receipts (current US$) - International tourism receipts are...

Global Travel & Tourism Industry Statistics

The World Travel & Tourism Council (WTTC) is a forum for the travel and tourism industry - one of the world’s largest economic sectors, contributing trillions of dollars annually to the global economy, creating jobs and wealth, generating exports, boosting taxes and stimulating capital investment. WTCC is made up of members from the global business community and works with governments to raise awareness about the travel and tourism industry. It is known for being the only forum to represent the private sector in all parts of the industry worldwide. Its activities include research on the economic and social impact of the...